Keep in mind that throughout this time, we saw 500 million crypto tokens reserved by Brave Software.Ģ00 million BT was left for Brave time, and 300 million BAT was left to be sold at a later date with the intention of promoting the platform. In 2017, Brave completed an ICO (Initial Coin Offering) for BAT, which raised $35 million in 30 seconds through selling 1 million crypto tokens. He also created the JavaScript programming language and is even the co-founder of a highly popular internet browser known as Firefox, so he has had experience on the market. Another notable thing to mention here is that they do not give up any of their data privacy rights. The objective here is that people get fewer ads, and the ones they do end up getting are far better tailored towards their specific interests. They can also pay it to support specific content creators.īasic Attention Token crypto can also be defined as this blockchain-based system that tracks media consumer time and attention on websites through the usage of the Brave web browser.ĭue to the fact that it is built on Ethereum, it essentially has the opportunity to efficiently distribute the money between all involved parties while also providing them, and allowing them to provide beneficial content to and from each other.
The users are actually rewarded with BAT when they view advertisement content, where publishers gain the opportunity to deliver high-impact ads, which in turn ensures that the messaging they are sending is being viewed by a broader audience.įurthermore, users have the opportunity to hold onto BAT, exchange it for FIAT currency, or even exchange it for other cryptocurrencies. BAT can be exchanged among advertisers, publishers as well as users in general based on the web activity they have and it is intended to streamline commerce throughout all three of those groups. It runs on Ethereum and is integrated natively through a custom and popular web browser known as Brave. The Basic Attention Token (BAT) is essentially a cryptocurrency that has the goal of creating digital advertising methods that are equitable for creators as well as consumers.
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